What makes you read a blog?

What makes you want to read a blog? Are there things that allure you more than others? OK, let's be honest. I'm a blog follower for quite a few blogs and I only occasionally read them. I just don't have time to hear about everyone's last trip to California and look at pictures of what they are doing at school or the latest writing conference. I want more. It takes pretty good bait to get me to take a look these days.

What makes you take a look? Recipes? Tips for living? Funny Stories? Freebies like downloadable devotionals? Contests?